Runamuk Photography & Makeup Artistry Logo
  • HOME
  • STYLES
    • BOUDOIR
    • PINUP
    • BEAUTY / MATERNITY
    • OUTDOOR ADVENTURE
    • FANTASY
    • MAKEUP ARTISTRY
    • SENIORS
    • Runamuk Petite Sessions
  • EXPERIENCE
    • WHAT TO EXPECT
    • LOVE NOTES
    • FAQ
  • ABOUT
    • THE ARTIST
    • BLOG
  • BOOK
  • VIP GROUP
  • STORE

Top 8 Makeup Tips for Women 40+

By: Brooke Allred

Share

Ladies, let's face it: getting older comes with newfound lines and textures, but that doesn't mean we can't have fun with our makeup! I just turned 42, and holy phew! I have had to take so much more care with my skin-care and makeup.

As we age, our beauty needs change, and it's important to adjust our makeup routine accordingly. Don't worry; incorporating some new makeup tricks can be a blast! So grab your favorite lipstick, turn up the tunes, and get ready to discover the top 8 makeup tips for women over 40. Trust me, you'll be looking and feeling fabulous in no time!

1. Moisturize, Moisturize, Moisturize

As we age, our skin loses moisture, so it's essential to keep it hydrated. Before applying makeup, use a moisturizer to plump up your skin and prevent foundation from settling into fine lines and wrinkles.

2. Use a Primer

A primer helps to smooth out fine lines and wrinkles and creates a smooth surface for your makeup to adhere to. It also helps your makeup stay on longer.

3. Choose a Light-Reflecting Foundation

A light-reflecting foundation can help to improve skin tone and create a youthful, dewy glow. Look for a foundation with light-reflecting particles, and avoid matte or heavy formulas that can make you look older.

4. Define Your Brows

Our brows can become sparse as we age, so it's important to define them. Use a brow pencil or powder to fill gaps and create a natural-looking arch.

5. Avoid Dark Lipstick

Dark lipstick can be harsh and aging on mature skin. Instead, opt for a natural-looking lip color that complements your skin tone. A tinted lip balm or sheer lipstick is a great choice. Going bold anyways, grab an excellent matching liner and slightly contour the bottom lip. 

6. Use a Cream Blush

Cream blush gives a more youthful, natural-looking flush than powder blush. Choose a shade that complements your skin tone and apply it to the apples of your cheeks.

7. Don't Forget the Eyes

Use an eyelash curler to lift your lashes and make your eyes appear more open. Next, apply a neutral eyeshadow that complements your skin tone and a coat or two of mascara to define your lashes. Have hooded eyes? Softly blend your eyeshadow above your crease into the brow bone.  

8. Lighten Up on the Powder

Powder can settle into fine lines and wrinkles and make you look older. Instead of a heavy powder, use a light, translucent powder to set your makeup and reduce shine. Still get creasing in the middle of the day? Use makeup blot paper or add the tiniest bit of high-quality eye moisturizer and dab the creasing out. 

Makeup for women over 40 doesn't have to be complicated with all the crazy contours and trendy tiktok trends; makeup, in my eyes, should enhance the natural beauty you have. Follow these top 8 tips to achieve a youthful, natural-looking makeup look.

 

Previous Post Next Post

Related Posts

Utah Beauty & Boudoir Portraits

Boudoir Redefined in the Heart of Utah

January 16, 2024

Fall in Love with Your Every Curve: 10 tips to kickstart your self-love revolution

January 11, 2024

10 Ways To Get Your Partner To Say YES to a Couples Boudoir Session

December 11, 2023

Why a Couple's Boudoir Session is the Ultimate Power Move for Men

November 14, 2023

.

Runamuk Photography & Makeup Artistry provides a unique portrait experience. Specializing in boudoir, pinup, maternity, beauty/glamour portraits Let's create together! .

NAVIGATE

BLOG CONTACT CLIENTS PRIVACY POLICY

DISCOVER

BOUDOIR EXPERIENCE LOVE NOTES FAQ
146 West Main Street MT PLEASANT, UTAH
435.851.6158
brooke@runamukphotography.com
© Runamuk Photography 2025
Crafted by PhotoBiz
Book Your Session
Book Your Session
Runamuk Photography & Makeup Artistry Logo
Book Your Session
  • HOME
  • STYLES
    • BOUDOIR
    • PINUP
    • BEAUTY / MATERNITY
    • OUTDOOR ADVENTURE
    • FANTASY
    • MAKEUP ARTISTRY
    • SENIORS
    • Runamuk Petite Sessions
  • EXPERIENCE
    • WHAT TO EXPECT
    • LOVE NOTES
    • FAQ
  • ABOUT
    • THE ARTIST
    • BLOG
  • BOOK
  • VIP GROUP
  • STORE